🎉🎊🎉 Milestone of Social Media Dissemination: Build4People Facebook Page reaches 5,000 followers 🎉🎊🎉
Build4People is very happy about this milestone and would like to take the opportunity to sincerely thank all supporters of this meaningful project.
To facilitate science-society transfer and to increase awareness among relevant stakeholders in the field of sustainable building and of sustainable neighbourhood development, Build4People has worked intensively on the public documentation of its transdisciplinary research.
Our communication activities span multiple social media channels and are aimed at diverse target groups, far beyond our own scientific community. This includes LinkedIn, Instagram and YouTube, as well as the most common network in Southeast Asia: Facebook.
This transparent approach of good scientific practice to provide state-of-the art science communication is a central transformative component of Build4People.
In this context, we are very proud that Build4People’s presence at Facebook has reached the milestone of 5,000 followers. This is by far the highest number among all research projects supported by the SURE (Sustainable Development of Urban Regions) funding priority of the German Federal Ministry of Research, Technology and Space (BMFTR).
Unlike in Germany, where Facebook may be looked upon as a bit old-fashioned, Facebook is the key (social) media and communication platform in Cambodia.
The Build4People Facebook page is aimed primarily at the Cambodian public and particularly at young people as whom we regard as potential agents of change and future decision-makers. The Build4People Facebook page is used to provide information about Build4People activities, good practice examples for green buildings and sustainable neighbourhood development, as well as innovative policy and governance approaches. There are currently around 150 postings per year on our Facebook platform.
Thanks to the analytical functions of Facebook, the outreach and engagement levels can be quantitatively measured. This has provided significant insights into the interests and awareness levels of the audience. For example, the most successful post on the Build4People Facebook page in May 2024 reached more than 250,000 people and was shared more than 600 times. This proven figure illustrates how a smart social media strategy can complement research activities and formal academic publications by disseminating knowledge and insights to a broader public via informal channels. This ensures wider awareness of activities and results across large swathes of society, including residents of the urban structures we investigated.
The following overview shows Build4People’s various social media platforms and their respective outreach, as of 15 August 2025.

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